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13.12.2011 .

    2011 2,7 .

. : - , , .
, 10% 35% - . 15% , . , , , 10-15%.
Insights Innova Market , , , . , , .
, 65% , . - 30%.
- 2011 . Nestle' , .
- . " " . - .
2011 . 2,7 . - , , , , (, , ). , .
, - , 21,5%. , , , 50% .
, . -5 , Nielsen, : Ferrero, Kraft Foods, Nestle, Mars, " " - 70% . " " , .
9,5% . 7,5% , - 6,5%, - - 6%, 5,5% , - 6,5%, , - 5%, 3%. 10% .
. 2010 1,4 . 4,7%. , . 2011 , 0,3%.
. . . .
, , , , , , , , .
" , . , , , - "" . - , , . . ".
. 12,4%. , 2012 . . Intesco Research Group, 40% . . - 12%, - - 10%, - 5,5%, - 1,5%.
, , -, , , , . . - 9,2%, - 8,0%, - - 5,8%, - 4,3%, - 3,8% - 3,5%.
? , . 50% . 4-5 , , , - 10 , - 8,4 , , .
, . ( ) , , , , , - -.
, 7,7%, 32 . 434 . . , , 12% - 2700 .
Global Industry Analysts (GIA), 2015 . 186,3 . , . , . "" , .
"" . , .

( 15.12.2011 . )
 
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